Target Audience: Individuals interested in learning about marketing patron services from other individuals in the profession Learning Outcomes: 1. Participants will gain a greater understanding of the how other organizations and nontraditional librarians market their services. 2. Participants will be able to implement many of these marketing techniques at their organization.
People often get in a rut when marketing their services to their patrons. This program will expose the audience to the marketing of services at a variety of libraries. The format for the program will be a round robin/poster session. This presentation style will allow for the dissemination of a great deal of marketing information from many different points of view to the greatest number of individuals in the shortest amount of time. As the audience enters the room they will receive a number or color that designates their beginning station. Each station will have one librarian who will present the marketing of services performed at their library. Each presenter will also create a poster that will add to the information they provided in their short presentation. There will also be a few minutes for questions or browsing of the poster after each presentation. Next, each group moves on to another station. As the moderator my job will be to keep time and announce that it is time to move to the next station. After the session is concluded, we will set up the posters in the exhibit area or in a separate room for viewing.
